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The analysis of the development of China daily-use ceramics market
发布时间:2014/04/14    浏览次数:3120
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The two is connected with the ceramic sanitary ware, ceramic can be used as a bathroom products production, can also be used as a commodity. Like our life dishes, bowls and other daily-use ceramics, ceramic products in the market are a superb collection of beautiful things, but really has the quality are rare, although for practical also did not require them to have the very high quality. But with a certain quality is the ultimate goal of enterprise development, so how can we achieve this goal, not only related to the enterprise's future, but also with the development of domestic enterprises in the domestic and international markets.

On the domestic market, the domestic high-grade daily-use ceramics are mostly occupied by foreign companies, while in the international market, China ceramic enterprises occupy the market mainly in the low-end market. In the international high-end market, Chinese enterprise's shadow is really is very rare. How to do well the development has become a major problem in the current China ceramic enterprises face. You know with cheap products is not really create brand, where there are several brands with low price strategy and dominated the market? The average price China export daily-use ceramics was only 1/10 of the price of imported ceramics are not, so big difference shows what? Is reflected in the current Chinese ceramic enterprises in these areas are facing major problems.

First of all, daily-use ceramics enterprises and sanitary ceramics enterprises have the same problem, this is the ceramic products in the production process will inevitably produce a lot of pollution, the pollution caused by the destruction of environment is not small. And these problems also lead to flow in ceramic industry personnel is too large, so that the enterprises do not have a long-term skilled workers as the basis, so how to maintain a stable quality of talent? Direct production of these aspects will affect the products, so the quality of the products will become unable to guarantee the quality, and the lack of products also can become a brand?

Secondly, the domestic ceramic enterprises do not have what major suit enterprise basically, and sales prices are very low, so that the Chinese ceramic enterprises cannot form a quality image, so how to obtain better market focus? Consumers to buy China ceramic figure is just the price cheap and not because it belongs to a brand. Therefore, if we can make the consumers to buy the product when the first reason is because it belongs to the brand, so it can truly be the enterprises bigger and stronger, and occupy a space for one person in the world.

Technical support: WANTSUNAddress:No.16, C21, Ceramics International Trade Center, Foshan, China
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